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Paying workers fairly and treating them well throughout the supply chain.

Companies should also avoid mistreatment of animals (and generally avoid animal products) in their production process.

Minimising environmental impact, through production and sourcing of materials.

Sustainable fashion companies should:

Use resources efficiently (like water and textiles) and avoid hazardous chemicals.

Source high-quality and environmentally-friendly materials that can break down naturally (or are recycled).

Encourage consumers to only buy what they need.